adidas tennis: Making An Impact On & Off the Tennis Court

Sport has the ability to directly impact social environments. But should sport come at the expense of impacting our physical environment? Thanks to adidas, the answer is no. This week is Brandography at Tennis Warehouse and we are celebrating all things adidas! Today we talk to Nathan Roach from adidas and he explains how they continue to push boundaries and are currently taking massive steps to reduce their environmental footprint and in other areas of the world of sport.

• adidas Brandography: https://www.tennis-warehouse.com/brandography/
• PARLEY: https://www.parley.tv/

 

Nathan Roach, Senior adidas Tennis Category Manager, joins us as we talk about the massive steps the brand is taking to be a sustainable company. With goals to have 100% recycled polyester materials by 2024, he explains the shifts the company has gone through and the steps they are taking to help save the world for generations of tennis players to come. With Parley and Prime Blue, tennis fans and players can begin to do their part by wearing recycled materials on and off the court! He also speaks about the She Breaks Barriers initiative adidas has implemented to continue to encourage female athletes to get out and play!

 

And, this week only, Tennis Warehouse will match 5% of your adidas order and donate it to the Parley Foundation -- simply use "PODCAST" at Checkout!

 

Share this episode with your friends and do your part to help with sustainability efforts -- Happy Hitting!